How to Use a Keyword Planner for Better SEO Results
SEO stands for Search Engine Optimization
Want to boost your website's SEO by targeting the right keywords? Well, the Google Keyword Planner is your go-to tool for this. Google Analytics Keyword Planner is a powerful tool that can help you improve your website's organic traffic. Using this tool, you can identify the keywords to target, understand search ratings, and plan your content accordingly. For anyone working on SEO (search engine optimization), it’s important to know that domain authority is not one of the Google ranking factors itself.
Understanding the Basics
Before you start using the Keyword Planner, it's helpful to get a good grasp of how it works. This tool lets you focus on specific keywords and check out how they're doing, like how often they're searched, how much competition there is, and the potential cost per click (CPC) in Google Ads.
Accessing the Keyword Planner
To use the Keyword Planner, you'll need to have a Google Ads account. It’s easy to set up and 100% free.
Go to Google Ads, click “Start now,” and sign in with your Google account.
Then, click the blue link that says “Switch to Expert Mode.” This way, you can create an account without creating an ad campaign. Click the small “Create an account without a campaign” link on the next screen.
Then, select your billing country, time zone, and currency. Click “Submit.”
Researching Keywords
Once your set-up is complete, you can go to the Tools & Settings menu and select Keyword Planner under the Planning heading.
- Start with keywords: Enter up to 10 keywords related to your business
- Start with a website: Enter a URL and see keyword suggestions based on that page
The tool will generate keyword ideas based on the input and data on their search volume and competition level.
Filtering and Refining
After generating keyword ideas, you can apply filters to refine the list. It lets you see search volumes—how often keywords are searched each month on average—and other metrics for several keywords at once. As you become more familiar with valuable keywords in your industry and the filtering options available, you’ll start to find what filter options work best for your website.
Monitoring Performance
You've now incorporated your top keywords into your SEO strategy, and now you want to monitor the performance of those targeted keywords using Google Analytics. This will help you track and understand how your website ranks for those words, and you can make adjustments as needed.
Log in to Google Analytics and hit up the "Acquisition" tab.
Check out "Overview" to see where your traffic comes from and which keywords bring them in.
For a deep dive into your targeted keywords, head to "Acquisition," choose "Campaigns," and click "Organic Keywords" to see how people are finding your site.
Once you've put your refined strategy into action, keep an eye on how your chosen keywords are performing. The Keyword Planner can help you track changes in search volumes and competition over time so you can fine-tune your strategy as you go.
Optimizing Paid Campaigns
In addition to SEO, the Keyword Planner can be valuable for optimizing your Google Ads campaigns. When you understand the search volume and competition for specific keywords, you can make better decisions when creating ad groups that will use words triggered by users in your target audience.
Jaaxy Keyword Search
Jaaxy is another of the ultimate keyword and research tools made by affiliate marketers for affiliate marketers. With Jaaxy, you get the most advanced platform for handling all aspects of keyword, website, competition, and market research. This information will totally give you an edge. Plus, with the Domain Search feature in Jaaxy, you can find 100 top-notch.com,.net, and.org domains with every keyword or local marketing search you do.
Stay Updated
Staying on top of your SEO means constantly fine-tuning, regularly conducting keyword research, and sharpening your content strategy with helpful tools like the Keyword Planner. This practice will ensure that you stay ahead of changes in search trends, continue to rank high, and drive organic traffic to your website.
Thank You, Readers, for your support!